Influencer
Training Course
The New Science of Leadership
Grounded in 50 years of social science research, Influencer Training® goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behavior.
WHAT YOU’LL LEARN
LEARN THE SKILLS OF THE WORLD’S GREATEST LEADERS
Any leader—senior, emerging, even those without formal authority—can replace persuasion and perks with powerful influence strategies and skills that actually change behavior.
FIND VITAL BEHAVIORS
Identify crucial moments where enacting the right behavior will have an enormous effect on results.
DIAGNOSE WHY CHANGE SEEMS IMPOSSIBLE
Learn that persistent problems do not have one root cause, but multiple causes.
SOURCE 1: PERSONAL MOTIVATION
Make seemingly painful and undesirable behaviors painless and enjoyable.
SOURCE 2: PERSONAL ABILITY
Invest in deliberate practice to significantly enhance personal ability.
SOURCE 3: SOCIAL MOTIVATION
Enlist support from formal leaders and opinion leaders.
SOURCE 4: SOCIAL ABILITY
Harness the power of social pressure by finding strength in numbers.
SOURCE 5: STRUCTORAL MOTIVATION
Link rewards to Vital Behaviors.
SOURCE 6: STRUCTURAL ABILITY
Use the power of space, data, and tools
CLICK TO SWITCH:
IN PERSON COURSE AGENDA
Attend a 2 day classroom course 6 lessons - 10,5 hours
1. Find vital behaviors
- What is influence?
- Clarify measurable results.
- Focus on behavior. Identify crucial moments.
2. Find vital behaviors cont.
- Select Vital Behaviors.
- Study and utilize positive deviance.
- Find leverage.
3. Diagnose
- Learn that persistent problems do not have one root cause, but multiple causes.
- Examine the Six Sources of Influence™—personal, social, and structural factors—to discover the most significant causes of the current problem.
- Diagnose the problem in order to prescribe the most effective and comprehensive solution
4. Personal motivation & ability
- Learn the root cause of problems.
- Examine the Six Sources of Influence.
5. Social motivation & ability, structural motivation
- Harness social influence to encourage and enable.
- Identify opinion leaders.
- Make incentives work for you by supporting, not undermining, desired behaviors.
- Link rewards to Vital Behaviors.
6. Structural ability & Become an influencer
- Change the environment.
- Use the power of space, data, and tools.
- Draw on influence strategies to execute on your own influence plans.
READ THE BESTSELLER BEHIND THE COURSE
Discover the New York Times bestseller behind the award-winning course. Influencer unpacks the science of leadership with rich case studies and outlines a proven method for leading change.
Preview of the Course
Playtime 19 minutes
Watch this in depth preview video to learn more about course skills, learning formats, and delivery options.
Please note that we do not offer this course as on-demand in our region.
Organisational Outcomes
SOLVEs
- Change
- Leadership
- Development
- Performance …and more
IMPROVEs
- Culture
- Leadership
- Management
- Teamwork
- Compliance
- Engagement
