VIRTUAL COURSE AGENDA
Join one of our instructors online. 9 lessons - 10,5 hours
1. Introduction
- Learn why influence is one of the most powerful and important capacities you possess.
- Identify influence challenges you face.
- Discover the three keys to influence.
- What do successful influencers do differently?
- Focus on and carefully measure the results you want.
2. Find vital behaviors
- Identify Crucial Moments—the moments where enacting the right behavior will have an enormous effect on results.
- Select a few high-leverage behaviors that have potential to create enormous positive change.
- Study and utilize examples of positive deviance (times when some succeed where others fail).
- Map the connections between behaviors to discover leverage.
3. Diagnose why change seems impossible
- Learn that persistent problems do not have one root cause, but multiple causes.
- Examine the Six Sources of Influence™—personal, social, and structural factors—to discover the most significant causes of the problem.
- Diagnose the problem to prescribe the most effective and comprehensive solution.
4. Source 1: Personal motivation
- Make seemingly painful and undesirable behaviors painless and enjoyable.
- Help others consciously connect Vital Behaviors to values through both personal and vicarious experiences.
- Offer choice as a foundation for motivation.
5. Source 2: Personal ability
- Be a teacher first and a motivator second.
- Invest in deliberate practice to significantly enhance personal ability.
- Consider non-obvious ability barriers.
6. Source 3&4: Social motivation & ability
- Change the environment.
- Use the power of space, data, and tools.
- Draw on influence strategies to execute on your own influence plans.
7. Source 5: Structural motivation
- Make incentives work for you by supporting, not undermining, desired behaviors.
- Link rewards to Vital Behaviors.
8. Source 6: Structural ability
- Change the environment to make bad behaviors harder and good behaviors easier.
- Use the power of space, data, and tools.
9. Become an Influencer
- Draw skillfully on the appropriate influence strategies as you create your influence plans.
